NRDCs stated mission is to safeguard the Earth and create a new way of life for humankind. That approach might sound a little messianic but NRDC has the zeal to match, calling their work the central ethical imperative of human society. Even as their annual revenue now approaches $100 million, NRDC has consistently opposed free-market solutions to environmental stewardship, especially proven methods to sustain international fisheries. Perhaps inspired by their own financial success, NRDC recently unveiled a plan to lift ourselves out of economic crisis and rebuild our economy through government regulation of all emissions.