The Better Seafood Board (BSB) was formed in 2007 to support the commitment of NFI members to abide by industry principles of economic integrity by not selling seafood that is short in weight or count, has the wrong name, or has been transshipped from one country to another to circumvent duties and tariffs.
The BSB, an organization governed independently from NFI, provides the mechanism for industry’s partners in the supply chain – restaurants, retail operations, further manufacturers – to report suppliers committing economic fraud.
Suppliers who cheat customers cheat the entire industry. Suppliers, restaurants and retailers who follow the rules often get penalized in the marketplace. Fair and lawful business practices are essential for ensuring consumer confidence in seafood – the entire supply chain is responsible for maintaining this confidence.
Truth in MenuLearn More
In case you were wondering, the City Attorney in San Diego does not mess around when it comes to menu mislabeling. If you think it’s a good idea to defraud consumers by putting fish A on the menu but serving them a cheaper fish B, it’s time to reconsider your business model.
Got Snakeoil?Learn More
The sensational story about tilapia seen this week in the “Healthy Food Team” and “Danified.com” is nothing short of embarrassing. The alarmist article dispenses hyperbole about tilapia that has been debunked and discredited by doctors, dietitians, and scientists years ago.
Seafood Fraud Doesn’t PayLearn More
Recently there’s been an ongoing discussion about how to deal with fish fraud. Knowledgeable members of the seafood community know that enforcement is the key and that crafting new laws or changing what you call one fish or another is an uninformed exercise in futility and not a real solution.
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