• Uncategorized Blog

    Piven In A Pickle

    There's a story making the rounds that actor Jeremy Piven has had to pull out of a Broadway play because of high mercury levels he associates with having eaten too much sushi. But it would appear this...

  • Uncategorized Blog

    NFI, CNN And You Tube

    The EPA vs. FDA interagency turf battle that has sprung up surrounding the issue of whether the latest independent science should be incorporated into the federal advice on seafood consumption has got...

  • Uncategorized Blog

    Is Michael Hawthorne An Independent Journalist Or An Environmental Activist?

    It's a question perhaps best answered by his bosses, and we're sending them a letter asking just that. We'll let you know what they say. But while they ponder that query let's take a look at his late...

  • Uncategorized Blog

    Environmental Activists Attempt To Hijack Nutrition Policy

    In an irresponsible and unethical attempt to highjack nutrition policy, environmental lobbyists have launched a concerted effort to usurp the Food and Drug Administration's (FDA) authority over food n...

  • Uncategorized Blog

    Turf Battles And Hidden Agendas Impede Public Health Progress

    The Washington Post reports that the Food and Drug Administration has delivered a report to the Office of Management and Budget suggesting that it is time to amend the FDA/EPA seafood advisory. The a...

  • Sustainability Blog

    Greenpeace Plays Hide-And-Go-Seek With The Truth

    Yesterday Greenpeace released its updated seafood sustainability retailer rankings. On its Web site and in its press release it was surprisingly muted in its efforts to claim it had successfully and d...

  • Uncategorized Blog

    Greenpeace Groundhog Day

    Today feels like Groundhog Day to me. Once again I woke up and was greeted by yet another retailer ranking list from Greenpeace. This time it revisits its failed seafood sustainability campaign from t...

  • Uncategorized Blog

    Greenpeace Is On An Island On This One

    On the eve of its sustainable seafood retailer ranking re-release Greenpeace continues to miss the mark. This time in a letter to the editor in Intra Fish Greenpeace claims its efforts to slash the Al...

  • Uncategorized Blog

    When It Comes To Alaska Pollock A Picture Is Worth A Thousand Words

    As many of you already know Greenpeace's latest effort at misleading the public takes the form of a slickly produced political ad running in Alaska and Washington State. And while it can dress em up ...

  • Uncategorized Blog

    Saving A Stock Or Making A Buck?

    When it comes to Alaska pollock, Greenpeace's misinformation campaign keeps coming back to one thing -- not saving a stock but making a buck. Below you'll see that at the end of its Web page dedicated...

Media Blog

    GG CCTV Screen GrabWhether it’s the tip of a hat for a job well done or a demand for correction, keep up with NFI’s latest media work on the Media Blog from NFI's Chief Strategy Officer Gavin Gibbons.