• Uncategorized Blog

    A Closer Look at The Mercury Menace

    While we wait for the Chicago Tribune to answer our requests for a review of Michael Hawthorne's latest story about mercury in seafood let's take a look at some of his previous work. It's been three ...

  • Uncategorized Blog

    60 Minutes Sustainability and a Push For Big ‘ole Lobsters

    Last night CBS's 60 Minutes revisited a story it first aired in January about bluefin sushi tuna. Even before that, way back in October of 2007 the National Fisheries Institute joined the U.S. Congres...

  • Uncategorized Blog

    A Message to Environmental Journalists

    First of all let's start things off on the right foot. My name is Gavin and I am here to be a resource to you. Despite what you may have read or heard from environmental extremists the seafood communi...

  • Uncategorized Blog

    (Part III) Chicago Tribune Publishes Another Alarmist Mercury in Fish Story

    We heard back from the Chicago Tribune last night. Take a look at what they wrote: Mr. Gibbons: Michael Hawthorne and I have gone over your letter at length and reviewed the concerns you raised. I f...

  • Uncategorized Blog

    (Part II) Chicago Tribune Publishes Another Alarmist Mercury in Fish Story

    On the first day this blog went live I wrote that we "hope to change the dialog that often accompanies stories about seafood. It's no longer about whether we like or agree with a story. It's about whe...

  • Uncategorized Blog

    Chicago Tribune Publishes Another Alarmist Mercury in Fish Story

    In 2005 environmental reporter Michael Hawthorne published a series of sensationalized stories about mercury in seafood that ran under the shocking headline "The Mercury Menace" and warned of the "Tox...

  • Uncategorized Blog

    Greenpeace Campaign Heads South… Way South

    Greenpeace's flawed seafood sustainability campaign has stumbled and stuttered its way to New Zealand. Some Kiwi friends report the eco-lobby's effort there isn't going so well. For starters they circ...

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    Better Seafood Bureau Called reputable representatives ferreting out false marketing

    The headlines are everywhere; Fish Tale Has DNA Hook, DNA testing uncovers suspect sushi, Expensive fish mislabeled. Is it culinary fraud or an accident? Some serious science appears to have exposed ...

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    Mother Jones “Tuna Surprise” Not Much of a Surprise

    Ihave hada look atan advanced copy of the Sept/Oct edition of Mother Jones. And I must say "Tuna Surprise" is not much of a surprise coming from such a blatantly agenda-driven outfit. As you m...

  • Uncategorized Blog

    NFI Goes On The Record With Mother Jones Magazine

    Back on March 1, 2008, NFI received an email from /Stephanie Mencimer, a reporter for Mother Jones about a story she is working on concerning tuna and mercury toxicity. Ms. Mencimer submitted a number...

Media Blog

    GG CCTV Screen GrabWhether it’s the tip of a hat for a job well done or a demand for correction keep up with NFI’s latest media work on the Media Blog from NFI's Vice President for Communications Gavin Gibbons.