• Uncategorized Blog

    Greenwire Changes Its Headline And Tune

    Yesterday we took public exception with Greenwire about its reporting, or misreporting, on the USGS study about mercury pollution found in ocean water. This is what they said on Friday May 1st "Study...

  • Uncategorized Blog

    An Early Contender For Title Of Years Most Misreported Seafood Story

    Friday's U.S. Geological Survey study on an apparent increase in mercury levels in the North Pacific has quickly become one of, if not the most misreported seafood story of the year. I'm confident it ...

  • Uncategorized Blog

    Greenpeace: As Usual Late To The Party

    Today Greenpeace is asking supporters to "pre-order" sustainable skipjack tuna as a way of pressuring retailers and tuna companies in to sourcing only from pole and line caught operations-- but it fai...

  • Uncategorized Blog

    NBC Finds The Devil Is In The Details (Part III)

    NBC Nightly News with Lester Holt believes it is okay to report something that another news outlet has reported without verifying, confirming or clarifying its authenticity and or currency as long as ...

  • Uncategorized Blog

    NBC Finds The Devil Is In The Details (Part II)

    I was pleased to see NBC responded to our request for a change to its April 20th story so quickly. The email from the Senior Producer for Standards and Practices is below. You will notice NBC hedges a...

  • Uncategorized Blog

    A Sign That Some Are Misguided In The Lone Star State

    Apparently some lawmakers in Texas think they know better than doctors, dietitians and researchers when it comes to how to educate sensitive subpopulations about the trace amounts of the naturally occ...

  • Uncategorized Blog

    NBC Finds The Devil Is In The Details

    This week NBC Nightly News is finding that details matter. When journalists use vernacular where scientific specificity is called for or unresearched statistics they once heard in place of the most u...

  • Uncategorized Blog

    Birds Of A Feather?

    Our friends tell us a lot about who we are. Here's an example, Jackie Savitz over at Oceana is now on Twitter. She's a well known environmental activist who doesn't obscure the causes she supports or...

  • Uncategorized Blog

    Mercury Policy Pirates (Part II)

    It hasn't been two hours since we told you about the Mercury Policy Project's (MPP) proposed letter to the FDA and already the group is shopping around a significantly toned down version of its rhetor...

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    Mercury Policy Pirates

    Wheedling distortion and stale, stifled, outdated scientific thinking like a weapon Michael Bender, the one-man-band who makes up the Mercury Policy Project (MMP), appears to have set his sights on hi...

Media Blog

    GG CCTV Screen GrabWhether it’s the tip of a hat for a job well done or a demand for correction, keep up with NFI’s latest media work on the Media Blog from NFI's Chief Strategy Officer Gavin Gibbons.