Just last week NFI held its annual meeting and I had the pleasure of meeting with some really smart engaged communicators who understand the importance of getting the ground truth science about seafood into the hands of consumers. It is widely understood that with the latest and most balanced information in hand the public can determine for themselves what is misleading rhetoric and what is the truth.

As a part of our discussions I heard myself talking about the challenges we face when it comes to uninformed, under informed and activist media types. But one thing I didn’t touch so much on was the fact that some reporters get it right. Some reporters do their homework. Some reporters write about the latest in diet, health and nutrition and don’t rely on out-of-date quasi science to push an agenda.

Just last week the Monterey County Herald wrote about the importance of omega-3 fatty acids during periods of brain development such as pregnancy, infancy and childhood and encouraged mothers to eat fish.

Likewise the Sacramento Bee‘s nutrition quiz from this past Sunday notes that the latest Harvard research shows higher prenatal fish consumption leads to better physical and cognitive development in infants.

A site devoted to the latest diabetes science blasted the prevalence of sound bite science and took to task irresponsible and erroneous suggestions that tilapia might be unhealthy.

I don’t highlight these reports because I simply agree with them… it’s that I appreciate the fact that they looked at the latest science and decided to fairly included it in their reporting, without prefacing it with contradictory, activist rhetoric designed to advance agendas that have nothing to do with public health.