If you’ve ever poked around the internet in search of Sushi sites you may have come across http://www.sustainablesushi.net/ . Sounds innocuous enough-a sushi lover helping other sushi lovers chose their favorites wisely, right?

Wrong.

This site is basically a Greenpeace front whose latest post reeks of a failed Greenpeace fundraising campaign that sought to disparage Alaska pollock and raise money off of completely scientifically refuted claims that the fish stock was collapsing.

Despite claims that the author is “not a fan of direct confrontation” and frequent references to “Greenpeace activists” there’s no mention, even in the About The Author section of the site, that Casson Trenor is himself a Greenpeace activist, identified by the group as “Greenpeace’s Senior Markets Campaigner.”

The author is a campaigner who apparently has decided to work Greenpeace’s botched, distortion-filled, Alaska pollock-based fundraising campaign into his recommendations.

He can’t avoid the fact that other green groups like Monterey Bay Aquarium’s Seafood Watch program calls Alaska pollock a “Best Choice” or that the fishery is MSC-certified, so he acknowledges that before dismissing it and concluding, with an ominous Greenpeace-tinged tone that things, “seem to suggest that all may not be well in pollock country.”

Rest assured all is well in pollock country– regardless of what SustainbleSushi.net, a new resident of distortionville, says.