Web and smartphone friendly tool helps people find their seafood favorites

Chicago, IL September 24, 2010 Whether at home writing a weekly shopping list, at the seafood counter curious about a fish on special or in a restaurant wavering between two menu options, consumers now have a fast and easy way to choose the fish that suits their taste. Unveiled on the final day of the National Fisheries Institutes (NFI) annual meeting in Chicago, PickMyFish.com is designed to end indecision by helping people find types of fish theyll enjoy eating.

I dont like the taste/my family doesnt like the taste is the biggest barrier to eating seafood twice a week, said Jennifer McGuire, a registered dietitian and NFIs manager of nutrition communication. But with so many different species of seafood, there really is a fish or shellfish for every appetite. Now theres a tool to help you find your seafood soul matewithout all the messy dating.

Hungry consumers can simply select their taste, texture, flake, and color preferences, and PickMyFish will generate tailored seafood recommendations. Or, for super speedy decisions, they can skip straight to quick fish descriptions A-Z.

Last year Americans ate 15.8 pounds of seafood per capita, down from 16 pounds in 2008. Fish is an important and healthy part of the American diet and wed like to get that number going in the other direction. With PickMyFish were helping to remove road blocks to eating an amazingly healthful food, said McGuire.

PickMyFish can be used on any computer, smartphone, or iPad.

For more than 60 years, the National Fisheries Institute (NFI) and its members have provided American families with the variety of sustainable seafood essential to a healthy diet. For more information visit: www.AboutSeafood.com.

Contact Information

Gavin Gibbons
(703) 752-8891
ggibbons@nfi.org