yes, theyre still doing that

April 28, 2010 Washington, DC The marginalized public relations extortion campaign known as Greepeaces retailer ranking effort has updated its list of store rankings and continues to make unreasonable demands while claiming credit for changes had no role in.

This is not a constructive campaign designed to help guide retailers efforts at seafood sustainability. It isnt in its fourth iteration and it wasnt in its first, said John Connelly, President of the National Fisheries Institute (NFI.) Responsible retailers are working hard at seafood sustainability and just because they dont cave to all of Greenpeaces demands doesnt mean theyre not focusing on this issue.

Many of the fish Greenpeace wants removed from stores are certified as sustainable by the Marine Stewardship Council while others are considered some of the best managed fisheries in the world. Greenpeaces misleading campaign continues to be based on ideology and hysteria not sound science.

A sustainability program should be about a sourcing initiative not a public relations initiative. Just because a retailer isnt talking about his or her program everyday in the press doesnt mean theyre not doing anything, said Connelly.

Greenpeaces unreasonable demands would have an immediate and measureable impact on the public health of all Americans. Doctors and dieticians say Americans should eat 39 pounds of seafood a year, or 2 to 3 seafood meals per week for maximum health benefit. Currently, Americans only eat 16 pounds. Even with that knowledge in hand, Greenpeace is still demanding stores remove almost half of all seafood from sale.

For more than 60 years, the National Fisheries Institute (NFI) and its members have provided American families with the variety of sustainable seafood essential to a healthy diet. For more information visit: www.AboutSeafood.com.

Contact Information

Gavin Gibbons
(703) 752-8891
ggibbons@NFI.org