Seafood industry trade media reports that Greenpeaces harassment campaign against grocers has picked up again butyawn the abuse never actually stops. I couldnt help but think of the movie Groundhog Day, in which Bill Murrays character says, “I’ll give you a winter prediction: It’s gonna be cold, it’s gonna be grey, and it’s gonna last you for the rest of your life.”

The same goes for Greenpeaces annual survey of retailers seafood sustainability practices. It will always be a cheap publicity tool to rank and spank supermarkets without cause and it will always fail to resonate with the public and media. Just like every other empty-headed Greenpeace PR gimmick used to beg for donations, bully retailers and scare consumers.

Perhaps thats because Greenpeaces multi-issue extremists arent sustainability experts, just greedy fundraisers who want to keep the party, on that $40 million boat, going. Even without facts or reputation in their favor Greenpeace activists still think that retailers will take their arbitrary, unscientific and ultimately ridiculous demands seriously. Educated retailers get itthe exact same crew thats gallivanting on the deck of a fundraising yacht are the folks dictating seafood sustainability policies via a silly supermarket ranking survey.

Dont be surprised if the next Greenpeace activist dressed in plushy a costume looks a little too much like a groundhog because some things never change.