On the eve of its sustainable seafood retailer ranking re-release Greenpeace continues to miss the mark. This time in a letter to the editor in Intra Fish Greenpeace claims its efforts to slash the Alaska pollock catch are not an attack on NMFS (National Marine Fisheries Service.)I wonder if Greenpeace has even seen its own television ad where, clear-as-day, it attacks the Service by suggesting NMFS stands for “No More Fish Sorry.”How is that not an attack on NMFS?

Meanwhile the Marine Stewardship Council (MSC) put out a release today that reads, in part, “The Alaska pollock fishery remains certified as sustainable by the Marine Stewardship Council’s (MSC) independent third-party certification system despite Greenpeace USA’s campaign to raise doubts about the status of the fishery.”

MSC goes on to write, “Commercial seafood buyers and consumers around the world… should be confident that the Alaska pollock fishery continues to be certified to the MSC’s widely accepted and rigorous scientific standard.”

More evidence that Greenpeace is on an island on this one.