Cant say we didnt warn ya.

Today NFI followed our press release and letter on Dr. Ozs unwillingness to offer his viewers the correct information on seafood consumption by launching banner ads, Google Ads and Facebook Ads all designed to educate consumers about the very latest in independent seafood science.

This would be a lot easier if Dr. Oz would just do his homework.

June 1, 2010

Laurie Rich c/o Jackie Barth

Executive Producer

ZoCo Productions, LLC

VIA Email

Dear Ms. Rich,

We are disappointed you have not responded to our request to preempt the reairing of the January 26^th edition of The Dr. Oz Show featuring seafood consumption advice scheduled for Thursday, June 3^rd.

As we have made you aware before the information contained in that episode does not reflect the latest independent, peer-reviewed science or the latest recommendations on seafood nutrition messaging.

At the very least we have demonstrated the show is out of step with a new independent report from the World Health Organization (WHO) and the U.N.s Food and Agriculture Organization (FAO) that urged medical professionals to more effectively communicate with their citizens, and emphasize CHD [coronary heart disease] mortality rates of not eating fish and neurodevelopmental risks to offspring of[women of childbearing age, particularly pregnant women and nursing mothers] not consuming fish.

It also lacks brand new input from two leading independent experts on Omega-3 fatty acids and brain development from Cornell University and The Institute of Brain Chemistry and Human Nutrition in London who wrote an open letter to the U.S. Food and Drug Administration noting that, current science has advanced to the point where it is no longer consistent with the recommendation to limit consumption of all fish to a maximum of 12 ounces per week for pregnant and lactating women and women who may become pregnant. There is persuasive new evidence that consumption of more than 12 ounces per week of most marketplace species will actually improve fetal neurodevelopment. This improvement occurs in spite of methyl-mercury in most, if not all fish.

You have been made aware that Dr. Ozs recommendations and presentation stand in direct contrast to the very latest in information from independent experts on Omega-3 fatty acids and brain development as well as the advice of the WHO and FAO. We consider your failure to respond a reckless disregard for the truth.

We are left with no choice but to communicate directly with the media, consumers and viewers about Dr. Ozs failure to present the most up to date information. Press releases, banner ads and other avenues will be a part of this educational effort.

Sincerely,

Gavin Gibbons

National Fisheries Institute

cc C. Denise Beaudoin

Legal Counsel

ZoCo Productions, LLC