In case you missed the industry trade press today theres an interesting twist to the Greenpeace retailer rankings. The groups Oceans Director goes off on NFI and MSC. His take on critiques of Greenpeaces report is more than just a little ironic.

First he blasts NFI for ignoring the science. Meanwhile hes ignoring the fact that the main criticism of the report is that it is not a science-based review in any way, shape, or form. In fact, it appears to be secretly crafted in a well apportioned conference room by guys sporting nifty tee shirts.

He then takes aim at the Marine Stewardship Council, while citing MSCs thorough, rigorous approach. Again, missing the clear and demonstrable criticism of the report that no matter how much you do it will never be enough for Greenpeace. Wait, youre thorough and rigorous? Sorry, you still dont meet our standards, which are apparently crafted by magic gnomes who I am sure are also wearing nifty tee shirts.