• Uncategorized Blog

    Reporting Thats A Recipe For Disaster

    Last week KTLA-TV produced a report on mercury in seafood that did include statements from NFI but still missed the mark on a number of journalistic issues, including the title which was rife with exa...

  • Uncategorized Blog

    AP: Interested Parties May Be Targeting Tuna

    The Associated Press' Nairobi, Kenya Bureau Chief has gotten back to us regarding the problems we highlighted in its reporting on the U.N.'s gathering of environmental ministers in Kenya. It would app...

  • Uncategorized Blog

    Kwon And Hightower Team Up For More Mercury Misinformation

    KPIX in San Francisco has produced another mercury in fish scare story. Here's our YouTube rebuttal video and below you'll find our letter to KPIX management about our concerns with the report: Ma...

  • Uncategorized Blog

    AP: Out Of Town, Out Of Mind?

    On February 19th you'll remember I challenged the AP's Nairobi, Kenya Bureau Chief to take a close look at the reporting on mercury coming out of her bureau. If I could be so presumptuous to characte...

  • Uncategorized Blog

    Piven, you can fool some of the people all of the time

    The star stuck New York Times is out shilling for Jeremy Piven. The Old Gray Lady appears to be smitten with the actor, perhaps that's why it's the only paper reporting that Piven, "convinced a group ...

  • Uncategorized Blog

    Piven Faces The Fishy Music

    Hollywood blogs are a buzz this morning as actor Jeremy Piven has his quasi day in court-also known as a hearing before the Actors' Equity committee. You'll remember producers filed a grievance agains...

  • Uncategorized Blog

    Correcting Misguided Mercury Messages

    There are four things I would like to share with you all about the Associated Press. I was pleased at the speed and professionalism with which it corrected its mistakes just 2 weeks ago. It has ...

  • Uncategorized Blog

    Hasselhoffed

    The mercury-warning-signs-on-seafood crowd has pulled a David Hasselhoff. They've been shopping their alarmist rhetoric in the U.S. for years now. Despite the fact that doctors, dietitians, independe...

  • Uncategorized Blog

    Getting The Science Of Seafood Right

    Monday's edition of the Bradenton Herald in Bradenton, Florida offers us evidence educated health professionals are getting the message that inflated concerns about mercury in seafood have been over-s...

  • Uncategorized Blog

    Inspiration And Misinformation

    It would appear from published reports that our new President is committed to working to reduce or even eliminate mercury pollution. This is good news. An aggressive, science-based approach to cleanin...

Media Blog

    GG CCTV Screen GrabWhether it’s the tip of a hat for a job well done or a demand for correction, keep up with NFI’s latest media work on the Media Blog from NFI's Chief Strategy Officer Gavin Gibbons.