• Uncategorized Blog

    Bankrupt Reporting From The Economist

    When I think of The Economist I think of cerebral types who get it. But it looks like even highbrow intellectuals can demonstrate a poor judgment and even poorer execution when writing about seafood. ...

  • Uncategorized Blog

    Greenpeace, Only Organization On Earth That Didnt Get The Memo

    Last week Greenpeace's outgoing Executive Director admitted that the once-revered eco outfit lies as a matter of strategy, this week it... lied some more. According to reports, here it is along side t...

  • Uncategorized Blog

    Exec Dir of Greenpeace admits what we already know Greenpeace lies

    The Big Hollywood Blog has a Greenpeace feature today that is a must read. It includes a video clip from a BBC program in which the cornered Executive Director of Greenpeace squirms quite a bit before...

  • Uncategorized Blog

    USGS Study Demands Cautious Reporting

    The U.S. Geological Survey is releasing a study today that "Reveals Mercury Contamination in Fish Nationwide." And so it appears to be the case. No argument here. Nope. If that's what their study show...

  • Uncategorized Blog

    When Will Piven Learn?

    Jeremy Piven is out talkin' mercury poisoning again and, as usual, with shovel in hand he's diggin'. This time Piven goes into his ignorant song and dance about only eating fish for 23 years and how h...

  • Uncategorized Blog

    Pivens Suspected Fish Fraud Is Apparently A Sensitive Subject

    Remember a while back when actor Jeremy Piven bailed out on his Broadway contract and then claimed he had mercury poising from eating sushi? But he hadn't quite done his research for that role because...

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    NBC Will Cease Broadcasting By The Year 2048

    Really? No not really. But for months if not years NBC News has relied on an erroneous statistic that suggested the oceans would be empty of fish by 2048. A statistic that was in error, an error tha...

  • Uncategorized Blog

    Attention News Media- Alarmist 2048 Statistic is Dead

    In 2006 marine ecologist Boris Worm of Dalhousie University suggested that the oceans would be empty of fish by 2048. His prediction made for good sound bite science and the media ran with it. The pro...

  • Uncategorized Blog

    Taking Stock of Salmon

    At the first sign of even minimal apprehension about the state of any fish stock many environmental extremists go right to the only page they know in the Henny Penny playbook and scream-collapse. Som...

  • Uncategorized Blog

    NYT Needs to Clarify Its Editorial on Fish and Mercury

    On Saturday the New York Times editorialized on the issue of mercury emissions from America's coal-fired power plants in the wake of a decision by the U.S. Environmental Protection Agency to begin a r...

Media Blog

    GG CCTV Screen GrabWhether it’s the tip of a hat for a job well done or a demand for correction, keep up with NFI’s latest media work on the Media Blog from NFI's Chief Strategy Officer Gavin Gibbons.