• Health Blog

    CBS Misses the Mark on Mercury

    Whats happening at CBS? Last night, someone forgot to fact-check this online headline: Study finds unsafe mercury levels in 84 percent of all fish. That new study was neither published nor peer-review...

  • Sustainability Blog

    The End Cant Justify the Means

    After reading David Lennetts post yesterday, I wanted to learn more about his background and work with the National Resources Defense Council (NRDC). To do so, the NRDC website requires you to view ex...

  • Sustainability Blog

    Greenpeace Video a Must Watch

    I have never insisted that people watch Greenpeace videos. Usually theyre hyperbole-filled fundraising pitches or violent cartoon animations, but the latest eye-opening creation is simply too good to ...

  • Health Blog

    Megan Fox: The reason for her small thumbs?

    Megan Fox: Im giving up tuna, because I dont want my vampire babies to have small thumbs, like me.I might be taking a few of her recent remarks out of context, but Megan Fox did tell Jay Leno that her...

  • Health Blog

    Media Debunk One Health Scare, While Propagating Another

    United Nations Environmental Program (UNEP) is considering an international ban on vaccines containing thimerosal, a type of ethylmercury. In response, the American Academy of Pediatrics (AAP) issued ...

  • Sustainability Blog

    Seattle Weekly Shockingly Dumber Than First Thought

    Presumably, Ellis Conklin was trying to be funny when he reported in the Seattle Weekly that Sushi Could Make Us Dumber Than Breadsticks. Whats really dumb is believing that a notorious activist group...

  • Health Blog

    Warning: Careless Journalism Is Hazardous to Your Health

    Readers should expect only the best journalism from the Washington Post, a Pulitzer Prize winning newspaper; and Slate.com, a recipient of the prestigious National Magazine Award for General Excellenc...

  • Health Blog

    The Doctors: Ratings vs. Accurate Health Advice

    The Doctors television show hopes to supply viewers with critical information to make informed and intelligent health care decisions. But can the program, which is hosted by former Bachelor reality TV...

  • Health Blog

    Washington Post Misinforms Readers About Seafood (Part II)

    So, we noticed some changes in the offending Washington Post report and reached out to the Ombudsman again with some of our on going concerns. Here's the latest:November 27, 2012 Mr.Patrick Pexton Omb...

  • Health Blog

    Advice from Celebrity Fitness Gurus: For Entertainment Purposes Only

    Its not clear how anyone actually becomes a celebrity fitness guru. There are no classes to attend or tests to pass that we can find. So any advice you hear from a celebrity fitness guru is best kept ...

Media Blog

    GG CCTV Screen GrabWhether it’s the tip of a hat for a job well done or a demand for correction, keep up with NFI’s latest media work on the Media Blog from NFI's Chief Strategy Officer Gavin Gibbons.