Disgusted with environmental and eco-lifestyle activists scaring you with phony warnings about mercury in seafood? So are we.

Thats why the National Fisheries Institute launched a new platform The Truth About Fish and Mercury on About Seafood. It is a space dedicated to distinguishing the willful deception of environmental and lifestyle activists who ignore research about seafoods health benefits despite extensive independent scientific documentation.

The heart of the Truth About Fish and Mercury microsite is the Tackle Box blog where well expose the bankrupt statements and baseless warnings of misguided activists like Dr. Oz, Environmental Defense Fund (EDF) and Mercury Policy Project (MPP) to name a few and do it in real-time . Well also call out celebrities who make bogus health claims instead taking advantage of their unique position to educate their fans. And, as always, well challenge reporters both on the Tackle Box blog and in our media blog who collude with activists or lazily pass on information to the public without fact-checking it.

The science about the importance of eating seafood is too powerful to ignore, which is why were exposing these zealots for their rhetoric and cheap publicity stunts. So please check out our new site and add the Tackle Box blog to your list of frequent reads.

And of course, keep coming back to the Media Blog where NFI documents the offenses of often lazy or sympathetic journalists who are quick to cut and paste rather than try and separate rhetoric from science-based reality. We still have our work cut out for us over here.