Greenpeace’s flawed seafood sustainability campaign has stumbled and stuttered its way to New Zealand. Some Kiwi friends report the eco-lobby’s effort there isn’t going so well. For starters they circulated the same grocery store questionnaire that they shopped here in the states but had to abandon their store-ranking plans because… well, all of the stores ignored the survey.

Then they published their familiar red list, telling consumers not to buy any of the seafood found on the chart. Which actually works out well because at least on of the species, Toothfish, isn’t sold in New Zealand. What’s more our eyes on the ground there tell us the fish pictured as New Zealand Snapper on the chart is not New Zealand Snapper.

Never let details get in the way of a good seafood sustainability scare campaign.