The Bluefin tuna stock in the Mediterranean is not in good shape and those responsible for managing it have done a poor job. The Bluefin is a majestic fish that is the gold standard for sushi in Japan and its sustainability story is currently a sad one. Something needs to be done.

But is that something dumping five tons of fish heads in front of the agriculture ministry building in Paris? Well… Greenpeace thinks so.

Reports say, Greenpeace pulled the stunt yesterday timed to coincide with the annual meeting of the International Commission for the Conservation of Atlantic Tuna in Morocco.

But further along, far from the pun-riddled headlines, reports also say a Greenpeace delegation met with staff members of the agriculture and fisheries minister. But because of Greenpeace’s insatiable appetite for inappropriate and illegal publicity stunts (used later to raise funds for the organization) no one is talking about its meeting with agriculture ministry staff. No, they’re talking about dead fish heads on the ministry steps.

Once again the messenger has succeeded in upstaging his own message.