60 Minutes and the Salmon Story

It hasnt been a good run for the venerable news magazine 60 Minutes lately. You may have seen recently where a high profile correspondent and her producer were put on leave after botching an equally high profile story. And then of course theres the journalistic train wreck that famously cost Dan Rather and four others their jobs, also a 60 Minutes report.

Al Ortiz, executive director of standards and practices at CBS News, must be burning the midnight oil these days crossing ts and dotting is, as well he should. But it would appear the BC Salmon Farmers Association (BCSFA) has already crossed quite a few ts and dotted quite a few is for Mr. Ortiz and company for an upcoming story about salmon. The group has posted a narrative of its interaction with 60 Minutes and the supplemental documentation they provided the news outlet on its website www.salmonfarmers.org.

Its a fascinating and thorough 19 page look at what producers at 60 Minutes know before they produce this upcoming story. It will be interesting to see what the final product looks like. And with these, now public, resources Mr. Ortiz and his team at 60 Minutes can believe well be watching closely.