When Jimmy’s Famous Seafood fired off a three-word reply to HuffPost on X the morning Team USA won hockey gold, they probably didn’t expect it to go as viral as it did— generating more than 250,000 likes, 17 million impressions, and over 100x the engagement of the original HuffPost post.
But as John Minadakis explains in this episode of SoFISHticated, viral success isn’t luck, it’s preparation meeting opportunity.
For more than 50 years, Jimmy’s Famous Seafood has been a Baltimore institution. Today, it’s also a case study in modern brand building, seamlessly connecting brick-and-mortar hospitality, live events, e-commerce, and a bold, unmistakable social media presence.
In this conversation, we explore:
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The strategy behind that viral moment
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How to develop a brand voice that cuts through the noise
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Why choosing your battles online matters
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And whether Jimmy’s growth was organic or deliberately engineered
For seafood businesses navigating an increasingly competitive and digital marketplace, this episode delivers practical insights on how to build attention, loyalty, and long-term brand equity.
Listen to the full episode here.
